How Setting Up a Google Sales Channel on Shopify Can Boost Your E-Commerce Business

Are you looking to increase your online sales and drive more traffic to your Shopify store? One way to do this is by setting up a Google sales channel, which will connect your inventory directly to Google Merchant Centre. In this blog, we'll explore the benefits of this approach and how North Eight can help you achieve success with Google sales channels.

What is a Google Sales Channel?

A Google sales channel is a way for online retailers to promote their products through Google's various platforms, including Google Search, Google Shopping, and Google Images. By setting up a Google sales channel, you can increase your brand's visibility and reach a wider audience of potential customers.

How can setting up a Google Sales Channel benefit my business?

There are several benefits to setting up a Google sales channel for your Shopify store:

1. Increased Visibility: By featuring your products on Google's free listings, you'll be able to reach a wider audience and increase your brand's visibility.

2. Higher Conversions: Google Shopping is specifically designed for users who are looking to make a purchase, which means that your products are more likely to convert into sales.

3. Better Targeting: Google's ad targeting capabilities are some of the best in the industry, allowing you to reach the right people with the right message at the right time.

4. Lower Costs: Because Google sales channels are based on a pay-per-click model, you only pay when someone clicks on your ad. This means that you can control your advertising costs and get more value for your money.

How can North Eight help me set up a Google Sales Channel?

At North Eight, we specialise in helping online retailers achieve success with Google sales channels. Here's how we can help:

1. Google Sales Channel Set-Up: We'll help you set up your Google sales channel in Shopify and connect your inventory directly to Google Merchant Centre.

2. Google Feed Optimisation: For best results, we recommend our Google Feed Optimisation service, which ensures that your products are optimised for Google's various platforms.

3. Google Ads Management: We can help you create and manage your Google Ads campaigns to ensure that you're getting the best possible results.

4. Regular Reporting: We provide regular reports on your Google sales channel performance, so you can track your progress and make informed decisions about your advertising budget.

Conclusion

Setting up a Google sales channel is a powerful way to increase your online sales and reach a wider audience of potential customers. At North Eight, we have the expertise and experience to help you achieve success with Google sales channels. Contact us today to learn more about how we can help you grow your business with Google.