As a trusted London-based Shopify partner and digital agency, North Eight understands the importance of effective brand building and engagement strategies. One powerful tool in your arsenal is email onboarding, which allows you to connect with your audience, nurture relationships, and drive conversions. In this blog, we explore the benefits of email onboarding and how Shopify's built-in marketing automations and new templates can elevate your brand and customer experience.
1. Welcome Email Series with Discount:
The first impression matters, and a well-crafted welcome email series can set the tone for a lasting relationship. Shopify now offers a template that includes an introductory email featuring a discount, followed by two emails designed to build rapport and trust with new subscribers. Additionally, a fourth email acts as a gentle reminder for those who haven't made a purchase yet. This series not only incentivises immediate conversions but also establishes a foundation for long-term customer loyalty.
2. Welcome Email Series with Brand Story:
Sharing your brand's story is a powerful way to connect with your audience on a deeper level. Shopify's new template allows you to craft a three-email series that introduces your brand, values, and mission. By weaving a compelling narrative, you create an emotional connection with your subscribers. The fourth email in this series offers a discount as an added incentive for those who haven't made a purchase. This approach helps foster brand loyalty and encourages customers to align themselves with your brand's identity and purpose.
3. Thank You Emails:
Expressing gratitude is essential in building strong customer relationships. With Shopify's templates, you can automate personalised thank you emails that acknowledge your customers' purchases. Whether it's their first or subsequent purchase, customising the email based on their journey demonstrates your attentiveness and appreciation. A well-crafted thank you email also presents an opportunity to provide additional product recommendations or exclusive offers, nurturing customer retention and up-selling potential.
4. Shopify Email's Visual Builder:
Crafting engaging and visually appealing emails can be effortless with Shopify Email's visual builder. Customising each automated email to align with your brand's aesthetics and voice becomes a breeze, enabling you to create a consistent and cohesive brand experience. Plus, with the first 10,000 emails per month being free, you have ample room to scale your email marketing efforts without additional cost concerns.
Email onboarding is a powerful tool for brand building and engagement. Shopify's built-in marketing automations and new email templates empower you to send the right message, at the right time, to the right audience. Whether it's through a discount-driven welcome email series or a brand storytelling approach, these automated emails allow you to nurture relationships, drive conversions, and establish a strong brand identity. With North Eight as your London-based Shopify partner, we can help you leverage these tools to maximise your brand building efforts and create meaningful connections with your audience. Elevate your customer experience and unlock the potential of email onboarding for your business today.